Simple Coffee · Est. 2013
Our Story
Simple. Authentic. Direct.
About Us
Coffee Brings People Together
We believe that when people come together great things can happen. Simple Coffee is about bringing people together and we've been doing this since 2013. Coffee has a way of being a part of those countless "coming-together" moments. Simple, authentic, and direct have been our guiding principles from the beginning.
We believe that coffee should be simple and simply made. Machines have a place but no machine can take the place of the human-to-human interaction that happens over a cup of coffee. We want to help preserve and promote the humanity and simplicity of coffee.
We believe coffee should be authentic, free from chemicals, gimmicks and tricks. Authenticity should be represented in all aspects of the value chain from coffee cherry to cup — high quality coffee, sourced locally, fresh roasted, and served in an honest way.
We believe in direct trade. Direct trade is fair-er trade. It helps put buyers, sellers and producers on a more even playing field so that all parties have a voice and experience more benefit from a shorter and more valuable supply chain.
I asked myself this question many years ago as I started on my own coffee journey, from a poor college kid who consumed large amounts of cheap coffee with even larger amounts of sugar and cream to starting an international coffee company focused on a few core values. So, what is coffee to me?
Coffee is private and intimate as it is often made and sipped in the early and quiet hours of the morning, before the chaos of the day begins. Coffee is public and loud as it is often celebrated at conferences and tradeshows around the world with roasting, brewing and latte art competitions. Coffee is bold and confident as it becomes a trusted companion during an awkward meet-n-greet at the office or some other gathering place. Coffee is the livelihood of farmers, roasters and that friendly, or not so friendly, barista who works at your favorite local coffee shop. Coffee is many things.
However, there is one thing that stands out to me the most about coffee — it is that coffee has the magic to bring people together. Special things happen when people come together. Culture, community and connections happen. I invite you to join us on our coffee journey as we seek to bring people together to affect positive and lasting change in this world. And, it begins by sitting down with a friend and enjoying a cup of coffee together.
Sourcing
Direct Trade
While the pursuit of a great cup of coffee is a worthy goal, equally important to us is how that great coffee is sourced. Simple Coffee is committed to a Direct Trade business model, which removes the middleman or coffee broker, and allows us to deal directly with the farmers growing the coffee.
Direct Trade makes it possible for the farmers to receive a fair market price for their beans and for us to know our farmers and the production methods they employ. Farmers are empowered by giving them direct access to coffee buyers — rather than going through a broker — and helps ensure the integrity of the product we offer our customers from start to finish.
Direct trade has grown in popularity in recent years as consumers have become increasingly committed to issues of sustainability and ethical production practices. Simple Coffee works with small coffee farms in SE Asia to offer a range of single origin Arabicas and exclusive Arabica/Robusta blends for both retail and wholesale distribution.
From Plant to Package — Our Coffee's Journey
Simple Coffee has two locations — Bangkok and Hanoi. If you're in the neighborhood please stop by and see us. Our staff would love to introduce you to some of the best coffee from the region.
ICS Commercial Bldg
1225 The Parkland Rd. Bangna-trat 37
Bangna, Bangkok, Thailand 10260
Biệt thự B3, DLE02
Khu Ngoại giao đoàn
Bắc Từ Liêm
Hà Nội 100000, Vietnam
